The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
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A History of Science
A History of Science is not a textbook, but is a guide to help parents and children study science through literature. It is intended for children in elementary grades.
Montessori Reading
Montessori Reading is a beginning reading and writing program for elementary aged children. This series of books introduce phonetic letter sounds, phonogram combinations, reading simple sentences, and reading and writing words that name everyday objects, animals, etc. A teaching guide and a child's journal are included.
The Well-Trained Mind: A Guide to Classical Education at Home
This book will instruct you, step by step, on how to give your child an academically rigorous, comprehensive education from preschool through high school. Two veteran home educators outline the classical pattern of education—the trivium—which organizes learning around the maturing capacity of the child's mind: the elementary school "grammar stage," the middle school "logic stage," and the high school "rhetoric stage." Using the trivium as your model, you'll be able to instruct your child in all ...
I Learn Better by Teaching Myself/Still Teaching Ourselves
Take a look at how a homeschooling mother learned to trust her children-and herself-to learn in new ways. Tag along on the journey from the elementary years through high school as this book explore the success and freedom of unstructured learning. These books are especially good for anyone wrestling with the question of "how much structure should there be in a homeschool?"
A Reason For® Handwriting
A Reason For® Handwriting provides a fun, meaningful approach to developing effective handwriting skills. Each lesson is built around a Scripture verse chosen not only for proper letter combinations, but also inspirational content. “Border Sheets” encourage students to share God's Word with others. You'll find product information about A Reason For® Handwriting here.