The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Reaching the Homeschool Market
A look at what homeschoolers buy and different ways to reach the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
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Featured Resources
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Right-Brained Children in a Left-Brained World: Unlocking the Potential of Your ADD Child
Understanding your child's learning style can help with challenges in learning, improving outcomes in reading, writing, and behavior. This book offers strategies for understanding your child's learning style and presents tools that you can use to become more successful in your homeschooling.
Diana Waring--History Alive!
Diana Waring--History Alive! produces books, tapes, videos, and history curriculum for the homeschool market.
Real Learning: Education in the Heart of the Home
This book is not about "school at home"--it is about something better. It is about Real Learning. Homeschooling pioneer Charlotte Mason wrote with great wisdom about providing young minds with a living books education. She urged teachers to present great ideas and stand back, allowing students to form relationships with the ideas. Elizabeth Foss carries Miss Mason's philosophy from the idealto the real. How does the busy home-educating mom balance the various needs of a houseful of children? How...
Great Lodges of the National Parks: The Companion Book to the PBS Television Series
Stand amid soaring Douglas fir in the great hall of Glacier Park Lodge or sit in the setting sun and gaze into the Grand Canyon at El Tovar. This beautiful gift book will transport you to the majestic lodges of our national parks to relive the glory of past vacations or plan adventures anew. This book and the PBS television series of the same title (to air in spring 2002) take armchair travelers into these architectural wonders and explore the surrounding natural beauty of our national parks. Lo...
Homeschooling on a Shoestring : A Jam-packed Guide
So you want to homeschool but don't think you can afford it. This book is a compendium of ideas for the family that wants to start or continue homeschooling on a tight budget.
Includes ideas for making money as a stay-at-home mom, sources for inexpensive curriculum, affordable teaching tools, and ideas for low-cost field trips. Also discusses ways to run your household more efficiently and with less cost.